Online Offer Essentials

Are you making an offer to your database or even on your website?

Do you sometimes get confused what the bare minimum requirements you need to get an offer live and setup the backend?

Whether you’re doing this yourself or giving it to a Certified Partner like us to build something for you, here is the minimum details needed to get an offer live.

Collateral Overview:

  1. Landing Page

You want a dedicated landing page that outlines the core details of the offer and has only one call to action. Typical pages on a website are not the best for this, as your audience can get distracted from the original reason why they are there.  Good landing pages have a headline, image, some key points and a very clear and only one call to action to either get them to sign up or walk away.

For more details on how to increase your landing page conversions, check out this article here.

Important Side Note: If you are using something like leadpages and are running paid ads to your landing pages, we highly recommend hosting these pages on your domain. We’ve had clients have trouble with ads getting stopped from running them directly to a leadpage URL, so definitely recommend pointing your prospects to your domain e.g. yourbusiness.com.au/offer.

  1. Thank You Page

Once someone has signed up, this is where the prospect gets redirected to another web page to say thank you. This is necessary particularly for CRMs like Infusionsoft where you must nominate a URL to send people to after a webform has been completed.

At a bare minimum for content on this page, you need to acknowledge the action that they have taken and what the next step is (e.g thanks for signing up for your XYZ report, please check your email to access the latest tips on etc etc etc.  Be sure to check your junk/spam folder just in case in may have gone there etc).

Note – we don’t typically deliver whatever they signed up for on the thank you page e.g. ebook/checklist.  I’m a big believer in developing a relationship with their email address, see next point for more details

If you decide to use the thank you page as an opportunity to offer them something else, be sure to still acknowledge, provide instructions on how they will get the first thing that they signed up for before you lead into the next offer.  You may wish to offer something free, low cost tripwire or even a product/service.  This is an incredibly successful strategy while someone is warm/hot prospect as they have already taken action; ask them again while they are right there.

  1. Thank You / Delivery Email

The purpose of this email is to thank for taking action and in most cases deliver whatever it is that they have signed up for. Some clients have questioned why this is important if you already have a thank you page.  If you are seriously committed to building and nurturing your database, this is the perfect time to help get your emails in a prospects inbox.  They have signed up for something, they want it, so if there is any time they are going to search for an email in their inbox, it’s going to be now.  This will also help build a relationship between the Infusionsoft server and the email recipient’s server.

Based on these three areas, here’s what is really needed in Infusionsoft to set this:

  • Landing Page URL (particularly if you’re sending a broadcast/email from a campaign promoting the offer)
  • Thank You Page – you have two options here:
    • URL (ideally host this on your website, it can still be a leadpage if you have another offer, but point this to your website)
    • Thank You Page Content – otherwise content if you wish to host the thank you page in Infusionsoft
  • Thank You / Delivery Email (you’ll need to provide the subject line, copy and signature details)

Happy offering!

(NOTE: Ready to use more automation in your business to make more sales with less effort – even if you don’t have a fancy system? Check out the Marketing Automation Game Plan and discover in this free 3-part video series the proven steps you must follow to successfully transform your business with automation. Learn more now.)

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
8748

BOOK A CALL NOW

Complete the details below to request your call now


8513

Just one more step...

Fill out the form below to get access to your

FREE INFUSIONSOFT ACCELERATOR MEMBERSHIP


Just one more step...

Fill out the form below to get access to your

FREE WEBINAR SOFTWARE

SELECTION CHECKLIST


 
8513

Just one more step...

Fill out the form below to get access to your

FREE INFUSIONSOFT ACCELERATOR MEMBERSHIP


Almost there! Please complete this form and click the button below to gain instant access.

Fill out the form below to get access to your

FREE INFUSIONSOFT ACCELERATOR MEMBERSHIP


 

 
  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Enter your name and email address below to download your FREE guide


 

 
  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Fill out the form below to get access to your

FREE AUTOMATION ROI CALCULATOR


 

 
  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Fill out the form below to get access to your

FREE WEBINAR SOFTWARE SELECTION CHECKLIST


 

 
  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Fill out the form below to get access to your

FREE INFUSIONSOFT ACCELERATOR MEMBERSHIP


 

 
  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Enter your email address to book your
Free 15 minute Infusionsoft Session



 
  • We hate SPAM and promise to keep your email address safe.


 
  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Enter your email address to book your
Free 15 minute Infusionsoft Session



 


 
  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Enter your email address to book your
Free 15 minute Infusionsoft Session



 


 
  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Enter your email address to book your
Free 15 minute Infusionsoft Session



 


 
  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Want to double your business?

Enter your details below to book a time to discuss HOW with Mandy today.



 



 

  • We hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access.

Want to double your business?

Enter your details below to book a time to discuss HOW with Mandy today.







  • We hate SPAM and promise to keep your email address safe.