Email Authentication

Email Authentication – What, Why & How To Get Your Business Sorted NOW!

What is Email Authentication?

Email authentication is backend settings designed to verify your email messages and sender identity by giving permission for approved systems to send emails out on behalf of your domain.  Authentication has been implemented to reduce spammers, email fraud and phishing attacks by helping to prevent unauthorised parties using your email address.  Failure to setup your email authentication correctly may impact your sender reputation and email deliverability as you may no longer be seen as a legitimate sender to your audience’s email providers (the likes of Microsoft, Google, Yahoo and others).

Common Email Authentication Methods

The most common authentication methods are:

  • DKIM (Domain-based Message Authentication, Reporting, and Conformance) – DKIM involves the use of cryptographic signatures to verify that the email content has not been altered during transit. The sender adds a digital signature to the email header, and the recipient’s mail server can use the public key published in the sender’s DNS records to validate the email signature.
  • SPF (Sender Policy Framework) – SPF is a DNS-based authentication method that allows domain owners to specify which mail servers are authorised to send emails on behalf of their domain. When an email is received, the recipient’s mail server can check the SPF record of the sending domain to verify the authenticity of the email.
  • DMARC (DomainKeys Identified Mail) – DMARC is a policy framework that builds on SPF and DKIM. It allows domain owners to specify how email receivers should handle messages that fail authentication checks. DMARC helps prevent domain spoofing and protects against phishing scam attacks. DMARC is not mandatory, unless you are sending over 5k emails a day, Google requires this.

Why is Email Authentication Important?

Is your inbox bombarded with spam emails?  Or even worse had people say they received an email from your email address that you never sent?  Or finally, heard of others being caught out by thousands of dollars by providing personal information and bank account details to spammers from email links?  Not good right? 🙁

Email authentication has been in place for years, but no more than ever it is now critical for all businesses to have this in place.  MASSIVE industry changes are happening in the world of email.  Google and Yahoo are enforcing all businesses who are sending email to have Email Authentication setup to ensure that they are delivering quality and valid emails to the inboxes of their customers from 1st quarter of 2024.  This means, everyone, including YOU, must make sure your setup correctly, otherwise you run the risk of your emails hitting spam filters right away, or getting blocked.  This could have huge implications for businesses, whether you’re sending emails to leads, prospects, customers or suppliers with your latest email campaign or adhoc message.  It’s essential to ensure your seen as a legitimate email sender in the eyes of the receiving email servers of your audience. 

Is Email Authentication Automatically Setup?

Unfortunately, not 🙁  Particularly as several systems have changed recently in light of the Google & Yahoo updates.  All businesses must check to make sure that what they have setup is working or set this up if you don’t already have it in place.

NOTE – Gmail Accounts – You can no longer use a gmail account to send business emails e.g. yourbusinessname@gmail.com!  Most legitimate CRMs (Customer Relationship Management systems) won’t allow bulk sending, plus let’s be honest, your customers may not take you seriously either.  Please arrange a business email account asap, to avoid and minimise disruption with your emails to clients/prospects.

3 Steps To Email Authentication

There are three critical steps to take when checking/setting up your email Authentication.

1. Systems Requiring Email Authentication

Email Authentication Systems
What systems does this impact?

Basically, if a system is sending emails out on your behalf of your email domain (e.g. your business email address), you must make sure this is configured for that relevant system. 

Some common systems that impact clients are:

  • Email Client – whether you’re using Google, Microsoft or another provider (even if you’re sending from your host), you must have this setup to send on your behalf (for both DKIM & SPF).
  • CRM (Customer Relationship Management) – If you’re using a CRM or marketing automation system, like Keap, Active Campaign, HubSpot, Mailchimp, you’ll require DKIM.
  • Website – if your websites send login details, form notification acknowledgements, invoices/receipts and other website updates to users, this is essential that you also update the DKIM and SPF for your website.
  • Other systems – you may have other systems that require email authentication.

ACTION – Identify all systems that you’ll need to setup email authentication for.

2. Check Your Email Authentication Setup

As business owners, you started your business no doubt as you’re an expert in your field.  NOT because you want to be up to date with the latest technology needs.  You may have someone trusted on your internal team or an outsource provider that’s been responsible for adhering to these email protocols.  Please, please, do yourself a favour, check that this has been done correctly.  We have had clients tell us it’s all good, and unfortunately, they don’t know what they don’t know, and they trust their providers to set things up correctly, but they haven’t done it correctly.

Here are some of our clients right now, that are madly trying to fix their setups:

Keap Email Authentication Check
Keap DKIM Email Authentication

You want green ticks in all of those boxes to confirm you’ve got DKIM, SPF and DMARC setup correctly.  Remember though, DMARC is optional, unless you are sending over 5k emails a day, Google requires this.

ACTION – Use this free email authentication check tool to ensure you’ve got your setup done correctly.

IMPORTANT NOTE – Keap users, you’ll still need to reconfigure your DKIM settings if you haven’t done that since December 2023, it may still appear as DKIM Pass in this tool, so please follow the instructions below] Please remember to check any other systems that you have identified.

3. Configure Your Email Authentication Setup

Make sure all the systems identified above that do not have valid email authentication in place, are setup correctly ASAP. 

Here are some instructions on how to do for Keap:

If you have other systems and/or want to get an email authentication expert to take care of this for you, please feel free to reach out to one of our trusted colleagues who has worked with most of our clients on this, Mark Penney, with over 20+ years in IT, reach out to Mark here for his email authentication setup.

ACTION – Configure yourself or get an expert to setup your email authentication correctly.

Email Authentication Keap Settings

Email Authentication Wrap Up

Email is the lifeblood of many businesses.  If you rely on emailing now and into the future, it is critical that you act ASAP to avoid potential issues and disruption.  It won’t just be your new leads that won’t hear from you, it will be your paying customers as well, so you don’t want that!  Follow the 3 steps above and get this sorted today to boost your chances of getting into the inbox of your audience.

Facebook
Twitter
LinkedIn

Just one more step...

Fill out the form below to get access to your

FREE WEBINAR SOFTWARE

SELECTION CHECKLIST


 
8513

Just one more step...

Fill out the form below to get access to your

FREE INFUSIONSOFT ACCELERATOR MEMBERSHIP


8513

Just one more step...

Fill out the form below to get access to your

FREE INFUSIONSOFT ACCELERATOR MEMBERSHIP


8748

BOOK A CALL NOW

Complete the details below to request your call now


Automation Cheat Sheet - Cover NEW - Streamline For Success

Enter your details below to claim your FREE Automation Cheat Sheet with our automation ideas shortlist to inspire and transform your business.

(these automation ideas are applicable, no matter what system you use)
 
Automation-Cheat-Sheet-Cover-Streamline-For-Success

Enter your details below to claim your FREE Automation Cheat Sheet with our automation ideas shortlist to inspire and transform your business.

(these automation ideas are applicable, no matter what system you use)
 

Almost there! Please complete this form and click the button below to gain instant access.

DATABASE HEALTH ASSESSMENT GUIDE

Enter your details below to download your "Database Health Assessment Guide"

 

Almost there! Please complete this form and click the button below to gain instant access.

Want to double your business?

Enter your details below to book a time to discuss HOW with Mandy today.




 
 
 

Almost there! Please complete this form and click the button below to gain instant access.

Want to double your business?

Enter your details below to book a time to discuss HOW with Mandy today.



 

Almost there! Please complete this form and click the button below to gain instant access.

Enter your email address to book your
Free 15 minute Keap Session



 

Almost there! Please complete this form and click the button below to gain instant access.

Enter your email address to book your
Free 15 minute Keap Session



 

Almost there! Please complete this form and click the button below to gain instant access.

Enter your email address to book your
Free 15 minute Keap Session



 

Almost there! Please complete this form and click the button below to gain instant access.

Enter your email address to book your
Free 15 minute Keap Session



 

Almost there! Please complete this form and click the button below to gain instant access.

Fill out the form below to get access to your

FREE INFUSIONSOFT ACCELERATOR MEMBERSHIP

Almost there! Please complete this form and click the button below to gain instant access.

Fill out the form below to get access to your

FREE INFUSIONSOFT ACCELERATOR MEMBERSHIP

Almost there! Please complete this form and click the button below to gain instant access.

Fill out the form below to get access to your

FREE WEBINAR SOFTWARE SELECTION CHECKLIST

Almost there! Please complete this form and click the button below to gain instant access.

Fill out the form below to get access to your

FREE AUTOMATION ROI CALCULATOR

Almost there! Please complete this form and click the button below to gain instant access.

Enter your name and email address below to download your FREE guide

Almost there! Please complete this form and click the button below to gain instant access.

Want to improve your email conversions?

Access the same tool we use in our business to grow your engaged email list to boost conversions

Email Stats Tracker Request
 

Almost there! Please complete this form and click the button below to gain instant access.

WANT TO DOUBLE YOUR BUSINESS?

Book your 73 Point Checklist today

Almost there! Please complete this form and click the button below to gain instant access.

PREPARE YOUR CONTACTS FOR IMPORT

Complete the form below to download your Infusionsoft Contact Data Import Sample

Automation Cheat Sheet - Cover NEW - Streamline For Success

Enter your details below to claim your FREE Automation Cheat Sheet with our automation ideas shortlist to inspire and transform your business.

(these automation ideas are applicable, no matter what system you use)
 

Almost there! Please complete this form and click the button below to gain instant access.

WATCH THE MARKETING AUTOMATION GAME PLAN

Enter your first name and email details for access

Almost there! Please complete this form and click the button below to gain instant access.

START TRACKING YOUR OFFERS!

Enter your email address and click the button below to get access

 

Almost there! Please complete this form and click the button below to gain instant access.

3 MUST KNOW HACKS PROVEN TO HELP YOU GROW

Enter your first name and email to access

 

Almost there! Please complete this form and click the button below to gain instant access.

EVENT ATTENDANCE BOOSTER

Enter your email address and click the button below to get started.

 

Almost there! Please complete this form and click the button below to gain instant access.

DATABASE HEALTH ASSESSMENT GUIDE

Enter your details below to download your "Database Health Assessment Guide"

 

Almost there! Please complete this form and click the button below to gain instant access.

SOFTWARE UPDATES

Fill out the form below to receive software updates & reviews

 

Almost there! Please complete this form and click the button below to gain instant access.

LIMITED ACCESS - VIDEO CASE STUDIES

Fill out the form to access the video walk throughs of 2 clients campaigns presented at the exclusive Keap Campaign Builder Workshop.

Keap Campaign Builder - Case Study Video
 

Almost there! Please complete this form and click the button below to gain instant access.

LIMITED ACCESS - VIDEO CASE STUDIES

Fill out the form to access the video walk throughs of 2 clients campaigns presented at the exclusive Keap Campaign Builder Workshop.

Keap Campaign Builder - Case Study Video
 

Almost there! Please complete this form and click the button below to gain instant access.

Top 11 Automations Successful Memberships Need

Run or looking to start a membership?  Find out the top automations you need to have in place to capture leads, nurture, convert and boost member retention. 

Top 11 Membership Automations - Cover

Almost there! Please complete this form and click the button below to gain instant access.

Top 11 Automations Successful Memberships Need

Run or looking to start a membership?  Find out the top automations you need to have in place to capture leads, nurture, convert and boost member retention. 

Top 11 Membership Automations - Cover
Automation Cheat Sheet - Cover NEW - Streamline For Success

Grab your free Automation Cheat Sheet that contains 125+ automation ideas that can transform your business.

 
Automation-Cheat-Sheet-Cover-Streamline-For-Success

Grab your free Automation Cheat Sheet that contains 125+ automation ideas that can transform your business.

 

BOOK A CALL NOW

Complete the details below to request your call now