Infusionsoft – The Ultimate Small Business Software Solution

Infusionsoft is an all in one marketing and sales system targeted for small businesses.

What does all that really mean?  Let's take a closer look!

Business Software

This platform can be a central business software as it performs multiple functions that can ultimately solve some of the following challenges small businesses have.

Small Business Challenges

Some of these challenges may include:

Core Functionality:

The functionality available with Infusionsoft is split up into these 8 areas.

1. Lead Generation

2. CRM (Customer Relationships Management)

3. Email Marketing

4. Automated Follow up

5. Sales Opportunity

6. Ecommerce

7. Referral Partners

8. Other Cool Stuff! 😀

Let's take a closer look at each area and how Infusionsoft helps to make this easier for small businesses.

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1. Lead Generation

Lead generation for any small business is critical, and Infusionsoft covers multiple ways in which lead generation can be achieved.

Here is an outline of what's possible out of the box with Infusionsoft:

Other Lead Generation Opportunities

As Infusionsoft has an open API (which essentially means it can talk to other systems), some other lead generation methods include:

Please note with other external tools, there may be some costs involved (but typically no extra cost from Infusionsoft to use those external tools with the platform).

Those are just some ideas that you can use Infusionsoft for lead generation.

2. CRM (Customer Relationship Management)

Once a contact has been added to your database, Infusionsoft performs the function of a CRM (Customer Relationship Management).  This allows businesses to stay organized by having all their contacts in one central database.  Also, historical interactions are recorded such as when appointments/ calls/ tasks/ emails have taken place, repetitive tasks can be automated and alerts can be created for future actions whether it's an upcoming appointment or task (e.g. prospect follow up).

Also, using Infusionsoft as a CRM, you've got the ability to have a master calendar that can integrate not only your appointments but tasks as well.  You can get a snapshot of what you need to do and when on a consolidated calendar or list format.

By having one system that has a CRM in addition to other functionality, allows a one-stop shop for a small business to manage their contacts and get visibility of their interactions and future follow up that's automated. 

3. Email Marketing

One of the core functions of Infusionsoft is being able to send bulk emails to a group of targeted contacts.

This is achieved in the email broadcast feature.

You've got the ability to select different segments/contacts to target your bulk emails, which is incredibly helpful to make sure that you're communicating with your contacts with information that is relevant to them.

In the email broadcast area, you can easily write an email, insert images, buttons or hyperlinks, test the email and preview on desktop and mobile device.

When you're ready to send, you can either send it immediately or schedule the email in the future based on your time zone or the time zone of your contacts.

For example, if you select to send an email at 10 am on the contacts time, then any contacts in Australia will receive this first, then the UK will receive it later in the day due to the time-zone differences at 10 am local time.

Infusionsoft also provides useful reporting on your broadcasts, so you can see how many got sent an email, open rates, click through rates and opt outs if applicable.

4. Automated Follow Up

Infusionsoft drag and drop Campaign Builder is like Christmas day for a little kid!

Ok, maybe that's going a little far!  😉

The Campaign Builder allows users to map out their marketing, sales and other internal processes, so you can visually see how elements relate to each other.

All users have complete freedom and flexibility to use campaign builder to setup automation for anything in their business, as they can start with a blank canvas.

If that sounds a little too daunting, users can also download existing campaigns from the marketplace for free, customize and launch them.

One of the fundamental principles of Campaign Builder is that it's built on the concept of building out a workflow and having goals along the way that contacts need to achieve to transition through a process.

If they don't achieve a goal, they can be reminders as often as you like to achieve that goal.

For example, say someone signs up for a free lead magnet.  You might have the next immediate goal is that they download the file.  You can setup a couple of reminders over a course of a week politely reminding them to download the file.  As soon as they do, all reminders will stop and the contact will continue on in the process to whatever the next desired goal you want them to achieve.

This becomes incredibly powerful when you break down all the processes in your business and setup follow up to target individuals to take specific actions depending on where they are up to.

In addition to the ability to setup processes, campaign builder also provides visibility of this information.

You can view who has achieved certain goals, how many are active in a particular follow up, how many have completed a follow up but didn't take the action we wanted to take and more.

Campaign Builder is incredibly powerful as ideally you set up the automation once and then Infusionsoft takes care of rest automatically for you – happy days🙂

The opportunities are endless!

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Let's see if this tool can help double your business like it has done for thousands of others.

5. Sales Opportunity

If you are handling sales enquiries manually, Infusionsoft also has the Sales Opportunity module (that further supports any automated sales follow up that you may be doing online).

For example, if your business needs to convert your leads via phone/sales call/send out quotes, then you will potentially want to take advantage of this functionality.

Some of the key features in the sales opportunity area include:

6. Ecommerce

Infusionsoft's Ecommerce module is designed to make taking payments easier for small businesses.

Functionality in this module includes:

7. Referral Partners

Infusionsoft also has referral partner or as also known affiliate capability.  This allows users to recruit other people to help promote their products/services.

Referral Partners are given a designed login to a referral partner center where you can host material for them.  You're also able to create unique links for tracking referral partner leads.  All contacts on your database can have a referral partner assigned.  You have the ability to set the commission amount/percentage on products/services and setup some other rules for your referral partners.  Finally, you've got a referral partner ledger that tracks all the amounts owing, paid and outstanding.

The referral partners module can be incredibly helpful to track the activities of your affiliates, understand which leads are coming in from where and reward your partners with commissions.

Infusionsoft also provides useful reporting on your broadcasts, so you can see how many got sent an email, open rates, click through rates and opt outs if applicable.

8. Other Cool Stuff

Infusionsoft has many cool things that I've shared already, but here are some other useful functionalities that's worth flagging.

Some of my favourites include:

Case Study Examples

We worked with about 100 businesses over the years to help them automate.

Here is a couple of our favourite examples of businesses successfully using Infusionsoft.

Example 1 – Lead Generation

Fiona Keary came to us to set up Infusionsoft for her personal styling business.  As with any new system, it's important to get any optins that you have out there moved to your new system, so new leads can be captured in the right place.

We setup two new optins in Fiona's case, hear what she had to say about the experience:

“I thought the move to Infusionsoft would be overwhelming. Instead it was efficient and seamless. I've learnt so many new skills from Mandy and I'm very excited about how quickly I'll be able to grow my database now that I have 2 new optins in place.”

Fiona Keary

Example 2 – Automate Your Nurture

Sacha Millar from JDMA Property Consulting & Valuations (which was since been acquired by WBP Property Group) based in Brisbane, Australia provides her personal account of using Infusionsoft.

 

As Sacha mentioned, having a nurture campaign in place has been critical to their business.  It's been setup once and allows leads/past clients to have their business in their mind, add value and has provided many sales/referrals for them.

We've worked with Sacha on some other campaigns, but this one is truly one of the best long term nurture campaigns I've seen setup – they are adding tremendous value to their list, it's consistent, plus they are signing this impact their sales.

Example 3 – Automate Your Sales Process

When we first started working with Leanne Stevens, she was doing most of the sales calls in her small team helping people migrate to Australia.  We could setup the sales functionality, so she could have her team conduct and manage the sales process, while she then could take a step back, view the performance of her team and manage accordingly.

Here's what Leanne had to say:

“I had signed up to Infusionsoft because I needed a CRM, but I was never aware of the power of the software until I was introduced to Mandy Brasser. Mandy took the time to really understand our business, and then started to set up the systems and automation that we now use. Gradually we added complementary software such as Appointmentcore for calendar management, and Graphly for data review. All I can say is wow – I never expected that we would have the amazing results we are seeing now, only six months after starting our consultancy. We now have a world class automated system for managing our leads and prospects, and the ability to roll it out easily to new staff. Our leads have increased by around 300%; but importantly we have a tool which makes it easy to deal with unqualified leads quickly, meaning we can spend more time on solid leads. Turnover has increased by 50%; and everyone in the office is enjoying working with the new systems. Mandy's VIP Leveraged Lab group has also provided valuable education to those team members who use the program the most. Thanks to Mandy, we are saving time, making more money and getting less grey hairs! I'd recommend Mandy and Infusionsoft to any business that wants to grow!”

Leanne Stevens

Example 4 – Product Delivery

Simone Baldwin came to us and she was selling an online course and wanted to automate the release of content so once someone signed up, they would be drip-fed the program content via emails over a period of time.

Here's what Simone had to say:

“I could not have successfully launched my Online Group Program without Mandy's help. Her expertise and experience with Infusionsoft is unparalleled. Not only did she help me to quickly set up the areas where I felt stuck but she also single handedly and in record time, fully automated my program so that I am now free to go out and promote it with confidence, knowing that anybody who signs up will have a professional, reliable and consistent experience. Mandy is pure gold and a delight to work with.”

Simone Baldwin

We're incredibly fortunate to work with many small businesses, you can check out some more testimonials here.

Book in your Free No Obligation “Double Your Business” Consultation.

Talk directly with Mandy Brasser to see if you can double your business using Infusionsoft. Click here to book your free consultation now.

Infusionsoft – Who It's Best Fit For?

Infusionsoft is a versatile platform with a lot of freedom and flexibility to setup campaigns to work for your industry and business.

As a result, it works incredibly well for a range of different businesses (as you no doubt got a sense above).

Some of the common industries/niches that have had success with Infusionsoft include:

It does not mean that it doesn't work for other businesses, but these are the most common industries that use Infusionsoft.

Furthermore, this software is typically designed for businesses with:

I'll be honest it isn't the cheapest on the market, however, so often when a business is tossing up a software solution decision, we can help them assess if the software can pay for itself or even get an ROI.  For example, saving on labour costs automating manual work, converting one more lead per month, retaining customers for longer and the list goes on.

If you plan on growing and want to avoid the setup of two different systems and a painful transition period, it might be worthwhile getting Infusionsoft from the get go.  (Particularly as some competitors it is cheaper in the short term, but as you grow your users, database size and send more emails the costs become astronomical compared to Infusionsoft).

Infusionsoft Pricing

Infusionsoft offers a few different pricing options depending on the functionality that you're looking for.

Pricing is split by the following:

If you're curious if Infusionsoft might be a good fit for your particular business, click here to book in a Free No Obligation Consultation with Infusionsoft Certified Partner Mandy Brasser. Happy to answer any questions that you may have and see if there are opportunities for you to double your business by using this powerful platform.
Book Your Free No Obligation Infusionsoft Discovery Consultation Now
Alternatively, give Mandy a call on 0432 763 706.
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