Are you making an offer to your database or even on your website?
Do you sometimes get confused what the bare minimum requirements you need to get an offer live and setup the backend?
Whether you’re doing this yourself or giving it to a Certified Partner like us to build something for you, here is the minimum details needed to get an offer live.
Collateral Overview:
1. Landing Page
You want a dedicated landing page that outlines the core details of the offer and has only one call to action. Typical pages on a website are not the best for this, as your audience can get distracted from the original reason why they are there. Good landing pages have a headline, image, some key points and a very clear and only one call to action to either get them to sign up or walk away.
For more details on how to increase your landing page conversions, check out this article here.
Important Side Note: If you are using something like Leadpages and are running paid ads to your landing pages, we highly recommend hosting these pages on your domain. We’ve had clients have trouble with ads getting stopped from running them directly to a leadpages URL, so definitely recommend pointing your prospects to your domain e.g. yourbusiness.com.au/offer.
2. Thank You Page
Once someone has signed up, this is where the prospect gets redirected to another web page to say thank you. This is necessary particularly for CRMs like Infusionsoft where you must nominate a URL to send people to after a webform has been completed.
At a bare minimum for content on this page, you need to acknowledge the action that they have taken and what the next step is (e.g thanks for signing up for your XYZ report, please check your email to access the latest tips on etc etc etc. Be sure to check your junk/spam folder just in case in may have gone there etc).
Note – we don’t typically deliver whatever they signed up for on the thank you page e.g. ebook/checklist. I’m a big believer in developing a relationship with their email address, see next point for more details
If you decide to use the thank you page as an opportunity to offer them something else, be sure to still acknowledge, provide instructions on how they will get the first thing that they signed up for before you lead into the next offer. You may wish to offer something free, low cost tripwire or even a product/service. This is an incredibly successful strategy while someone is warm/hot prospect as they have already taken action; ask them again while they are right there.
3. Thank You / Delivery Email
The purpose of this email is to thank for taking action and in most cases deliver whatever it is that they have signed up for. Some clients have questioned why this is important if you already have a thank you page. If you are seriously committed to building and nurturing your database, this is the perfect time to help get your emails in a prospects inbox. They have signed up for something, they want it, so if there is any time they are going to search for an email in their inbox, it’s going to be now. This will also help build a relationship between the Infusionsoft server and the email recipient’s server.
Based on these three areas, here’s what is really needed in Infusionsoft to set this:
- Landing Page URL (particularly if you’re sending a broadcast/email from a campaign promoting the offer)
- Thank You Page – you have two options here:
- URL (ideally host this on your website, it can still be a leadpage if you have another offer, but point this to your website)
- Thank You Page Content – otherwise content if you wish to host the thank you page in Infusionsoft
- Thank You / Delivery Email (you’ll need to provide the subject line, copy and signature details)
Happy offering!
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