We’ve had a number of businesses contact us over the years, who have purchased a system like Infusionsoft, however months or even years (ouch!) have passed and they haven’t done anything with it.
Let’s imagine you have a fancy car.
Now, I’m not a car person to even know what the best car is, but for the sack of this article, I’ll make it up!
Let’s say you have a Rolls-Royce with all the bells and whistles.
You have the keys but you have never been shown how to drive it.
How frustrating must it be having it sit in your garage, collecting dust while you slug it out on public transport to get around that takes you so much longer, whilst you continue paying ongoing fees for registration, services and insurance.
I can imagine you’d be pretty annoyed right?
Unfortunately I see this all the time when businesses approach us.
They know they have a powerful system that they have invested in, however they are not doing anything with it.
You may think you’re winning because you’ve got the fanciest system on the market.
But like a Royals Royce, if you’re not using it, then what’s the point?
Automation is only powerful if you use it.
Let’s think about that for a second…
You HAVE TO USE IT!!!!
Infusionsoft and other CRM/email automating systems are designed to make your life EASIER.
I see this every day where businesses come to us not using it at all and almost resentment and regretful that they signed up in the first place.
Some of the biggest reasons why people don’t automate include:
- I don’t know how to do it
- I don’t know what’s possible
- I don’t know what I really need
- I’ve got too many other priorities
- I don’t have time
- I don’t want to learn it
- I have no idea what I’m doing
- I can’t write copy
- It’s too hard
- And the list goes on!
But here’s the thing…
It’s not too late!
You do need to make some decisions though.
Firstly, are you willing to make an investment to actually do what it takes to setup automation?
Please, pretty please, don’t let another week go by that you do nothing.
We all know weeks turn very quickly into months.
It’s time for you to start automating!
The power of automation can easily add thousands of dollars to your businesses bottom line.
Whether that’s made up in time savings automating internal processes that reduce or remove manual labour costs or generating additional leads and nurturing them to close more sales.
The opportunities are endless!
The next decision you need to make is, what should you be automating first?
That’s always a tricky one and it depends on what your business really needs right now.
For example, we had a business owner come to us completely stretched and she was often sending emails all hours of the night. She had a small team of about 5 at the time, however she was doing all of the sales calls. As you can imagine, this made it very challenging for her to run the business and move away from day to day operations. We focused on automating her sales process, which now she hardly does any sales calls at all, as the automation is built to split leads out to her team and the automation is guiding prospects through the sales process.
Another business came to us, desperately looking to bring more leads into their business. We helped them setup a lead generation funnel to capture and nurture those prospect to their first sale.
And the list goes on!
Get clear about what you really need in your business right now – do you need to save time, get more leads, or make more money?
Once you’ve decided what you’re doing then it’s a matter of setting it up.
The next question is do you want to do it yourself, get someone to support you as you learn or would you prefer to completely hand it over and have someone else take care of it for you?
There is no right or wrong way; it’s a matter of what will best suit your business and where you’re at right now.
If you want to learn yourself, there are a bunch of resources available on Infusionsoft in the help area. Otherwise if you’re looking for more support you can reply here to find out more about our events or done for you services.
Being in small business can be really hard.
You have to make sacrifices every single day.
The power of automation is in your hands and I hope that you take some action this week, even if it’s to watch a video on how to do something or aim to setup a simple webform to capture leads.
Tap into more power from automation today, you can do it!
(NOTE: Ready to use more automation in your business to make more sales with less effort – even if you don’t have a fancy system? Check out the Marketing Automation Game Plan and discover in this free 3-part video series the proven steps you must follow to successfully transform your business with automation. Learn more now.)