A few clients have asked me lately, “How do I send a video via email”?
It’s a GREAT question and one that I highly recommend you follow this approach to increase the chances of someone actually watching your video.
Video is a powerful medium to engage with your audience.
Pretty much every email provider won’t allow you to send a video via email, therefore we need to be a little creative in how we can deliver this to your database.
Here’s how we suggest you do it:
Take A Screen Shot Of Your Video With The Play Button
– We have all been trained very well that if we see a video with a play button, we click it and it will start playing. Embed this image within the body of the email, preferably somewhere close to the top of the email so it’s not lost below the fold.
- See here for an example:
Send Traffic To Your Website/Landing Page
– If you’re sending this video out to your list, we recommend once a contact clicks on your video image/link, you send them through to a page that you control. You may or may not have video hosting sorted (e.g. Wistia), otherwise a lot of you may use YouTube. This can be very tempting to just send traffic there, as it’s really easy. Unfortunately as you and I both know, we go to YouTube and we come back a few days later and we actually forgot what we went there in the first place for!If you’re sending traffic anywhere, you want to control what they see.
- Depending on the nature of your video, if it’s for a blog article, then of course send them to the full blog article on your. If it’s for promoting an offer (free/paid), you want to take them to a dedicated landing page. That way they aren’t distracted by other options on your website, they are focused with either signing up or leaving. Also by sending traffic to one of your pages you can put pixel tracking on there too, to do some retargeting advertising to them later.
Links In The Email
– We recommend you put a few links within your email. Firstly, of course on the image itself, but also put another one or two links within the body of the email on call to action words. This covers off those who won’t click on the image, but also allows you to use the wording to provide strong call to actions to drive your audience to watch the video. Remember the purpose of the email content is to get them to take action, make sure you put a compelling case forward why they should click.
– If you’re using something like Infusionsoft, we recommend you use Campaign Links on links that you’re using multiple times within a campaign. We also like to tag who’s clicking on those links, so if we’re running an offer and we want to follow up with those who might be interested but hadn’t signed up, we can easily do a search for any contact who has that tag.
- See an example of a campaign link and tagging on an image/link in Infusionsoft:
It’s awesome that you’re using video – it does take some time to write, record and edit etc, so we want to make sure as many people see it as possible!
We highly recommend you follow these suggestions to get more people clicking, engaging, watching your content and taking action.
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