Email marketing is incredibly powerful for any business. To ensure that you’re getting the most out of your emails to maximize your click through rate, it’s important that we consider the components of an email and their purposes. Subject Line The purpose of a subject line is to get the recipient to open the email. It […]
We got terrific feedback from our recent article Fastest Way To Launch Your Next Product Idea, and wanted to share the concept of creating Lean Campaigns. Further to sending an email out to validate our new product idea we also applied the principles of creating a lean campaign. This approach is about focusing on setting up the
The money is in the list right?!? Well… actually the money is in your relationship with your list. I was pretty excited when Infusionsoft introduced a couple of improvements that will help us all track our relationships with our lists better. Infusionsoft added a new email status called “Unengaged Marketable”. Also, Infusionsoft added the ability
Ever had to change a landing page URL that’s being sent out in emails after a campaign is published? If you’re not already using Campaign Links in Infusionsoft’s Campaign Builder, then highly recommend that you check this out. Campaign Links can make it easy to change your URLs in one place, instead of every reference
Campaign Builder is fundamental for success with Infusionsoft. If you plan on building out campaigns yourself, there are some important considerations you need to know about so that you don’t set yourself up to fail. All businesses have the same options available to them when building out campaigns. Campaign Builder Options Do It Yourself –
Building Campaigns Yourself – Don’t Set Yourself Up To Fail! Read More »
Value your time and only want to talk to qualified prospects? Whether you’re a one-person operation, have a very busy small team or you have been inundated with lots of leads, then this article is for you. The ability to only spend time with qualified leads is something that came up recently for one of
If you’re running events, you know very well there is a lot of information your registrants need to know. Not only to make sure they rock up at the right place, but also make sure that they rock up, that they’re ready and that you’ve minimized any unwelcome surprises over the course of the event,
What Your Registrants Need To Know For A Successful Event Read More »
Small business automation focuses on improving efficiencies in the running of your business. Unlike large corporations, who can somehow justify absorbing some wastage, small businesses have greater consequences for inefficiencies. If you’re frustrated by having to duplicate your efforts to get things done, you’re sick of all of the extra hours you need to do to
Infusionsoft is powerful, however, when you use it with some plugins, it takes this power to a whole new level. As a consulting business here are some of our favourite plugins that integrate with Infusionsoft that we use as well as a number of our clients every single day. They have saved us thousands over
Have you got leads that are getting stopped or stuck in campaigns? Unfortunately a lot of users of systems like Infusionsoft do and this could be costly your business dearly. In this video I’m going to show you how to find your queued contacts in campaigns, so that you can identify where leads may be
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