Don’t Make These Mistakes When Pre-Selling Your Online Course
Ever pre-sold or are thinking of pre-selling your online course? Well, this is a mistake that I am a little embarrassed to admit, but one that I wanted to share, to hopefully help you avoid making the same mistake too.
Back in 2017 I pre-sold my first online course. Here’s the blog post where I talk more about pre-selling your online course.
What I didn’t share, was the fact, after I did the course pre-sell, and spent weeks putting together and releasing all the content to the first group, I was exhausted. In fact, if I’m honest, I was over it.
I’d run out of steam, and I figured I’d have a little break and get back to it.
The reality was, I never did…
After spending many hours, days and weeks planning course content, putting together the marketing collateral, running the free webinar, selling the course, then recording all the content, then setting up everything to automatically do it all. I stopped.
Maybe you can relate?
If I’m honest about it though, I wasn’t great at growing my email list and I didn’t want to bombard my list about my course offer again for fear that I would get a bunch of people who would unsubscribe.
Pre-Selling Lessons
So, with these two mistakes, my two big take-aways from pre-selling my online course are:
1. Grow Your Database
My concern was founded as I wasn’t actively generating new leads into my email list. If you want to sell an online course, it’s important to have a database of potential students that you can talk to about it. You need to be growing your email subscribers, so you have more of your target audience to run your email campaigns to. It’s not to say those on your current list won’t sign up, but you’ll have a limited pool of people to talk to about it. Lead generation is key to ensuring that you have more of your target audience to talk to when it comes time for future launches of your online course. Whether you do this organically from your website or social media, Facebook Ads, Facebook Page Groups, your podcast audience or other mediums, the import thing here is focus on audience growth and conversions from your email list. This is something that I didn’t put any focus on back in 2017 and I should have.
2. Pre - Sale Your Course Again and Again
The beauty of pre-selling, yes there is a lot of work upfront (once the idea is proven), but the fact is, once you’ve created an online course, the purpose here is to sell it again and again. Be strategic about this of course. It doesn’t need to be every week, but it could be every quarter, or every six months that you make a bigger push for promoting your online course. The important thing is leverage all the work that you put in initially and make further money off the online course asset that you have created.
My Loss Is Your Gain!
By sharing my epic loss opportunity here, I hope that you don’t make the same common mistake and you can capitalise on your expertise more than what I did! You spend SO much time creating your digital product. From validating your online course idea, marketing it, selling it, and delivering your online course. You have a finished product, so it’s time to make sure you build your list to market and sell your course to potential students in the future as well.
Stop re-inventing the wheel, and go out and sell the stuff you’ve already created! 😉
Anyway, not sure if you needed to hear that today, or it’s just a gentle reminder to myself, create once and sell again and again.
That’s why we are online course creators in the first place right?!?!
Let’s get you back on track with creating a successful online business and create the leveraged income that you have always dreamed about.
P.S. Unsure of the online course platform that you need to have in place to sell and deliver your online course? No worries, check out our FREE Your Online Course Tech Simplified guide to help you get around what you need.
