There is a growing need for small businesses to generate greater results from their email marketing. Whether that’s getting more emails delivered, boosting open rates, clicks, engagement, conversions, and the list goes on. In order to improve your email marketing, it’s essential for all businesses to monitor their email stats. It can be hard to understand what to track, or why you should even worry about it? Therefore, we wanted to share the core email stats we track on a regular basis in our business. That way you can also benefit from the lessons we’ve learned over the years. Plus, how we’ve relied upon this data to guide us to make more informed and better email marketing decisions, and how you can too.
Check out the following videos that describes the stats featured on each tab in our Email Stats Tracker spreadsheet, focused on the following:
- Email Health Score
- Broadcast Lists
- Email Engagement
- Conversion Statistics
Check out each video below for further instructions.
Email Tracker Stats – Deliverability Dashboard
Email Tracker Stats – Broadcast List
(If you use Infusionsoft/Keap – here are the instructions on how to create your engaged & unengaged broadcast lists)